These days buyers are more informed than ever. According to Gartner, B2B buyers do so much research upfront that when they are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers. When buyers are comparing multiple suppliers‚ the amount of time spent with anyone sales rep maybe only 5% or 6%. Enter the account-based sales solution.
Your sales team must take a personalized, account-based approach to their sales strategy to get in front of buyers during that window of opportunity. This means you need a single source of truth to navigate buying groups and guide the sales process successfully.
You need technology. But how do you pick the best account-based sales solution for your organization? How can you gain buy-in from the other decision-makers?
This eBook is a guide to help you identify the perfect type of solution and pick the right vendor for you. It includes:
- Uncovering common key account growth roadblocks
- Considerations when evaluating solutions
- A Q&A document to guide your process
… And more!