No matter the size of your enterprise sales team, the magnitude of the deals they are chasing or the amount you’ve invested in sales tools and systems – the ability of any sales organization to drive a sustainable pipeline and predictable, long-term revenue growth in 2017 and beyond is predicated on a critical but often overlooked element: How well do I know my customers? And with that knowledge, do I have the actionable intelligence to execute a successful sales strategy?
Download a copy of the eBook or view it below to find out more.
With increasingly tighter budgets demanding even greater ROI from vendors, customers today are harder to reach and more difficult to sell. As the proverbial tip of the spear – sales teams must pierce through more competitive noise than ever with a compelling message in order to attract the attention of both current and prospective customers. To do that, they must not only get a deeper understanding of their targets, but also be able to leverage that knowledge to execute more focused account-based selling strategies.