We recently held a webinar with guest speaker Seth Marrs, a Principal Analyst at Forrester, to pick his brain on the future of account-based sales (ABS). As a marginally newer concept, ABS is making its way into the B2B experience. It’s quickly becoming clear that an ABS approach will be essential to future success.
In the webinar, Seth shares the latest research and data demonstrating why strategic account planning matters. For instance, did you know that the average number of interactions in the buyer journey has increased by nearly 40% in the last 2 years? Or that 83% of purchases now include complex buying groups?
Successful sellers have a deep understanding of their accounts and use a variety of buying signals to find (and win) more opportunities. ABS enables these skills, helping sales teams successfully navigate the increasingly complex buying process to grow revenue from new and existing accounts.
Watch now to learn how account-based selling (ABS) can position your sales team for sustained success and result in increased revenue from new and existing accounts.