Jeff Wilson, Profisee’s Chief Marketing Officer, recently discussed the impact of B2B sales innovation.

“The technology that you give sales teams is critical these days, relative to how well they execute the vision you want them to sell,” said Wilson. “It is imperative to have the best tools during these changing times.”

Traditionally, CRM software was assumed to help sales people sell. However, CRM is not inclusive enough to help you sell to an enterprise complex environment in today’s world.

As Wilson said, “CRM software is a basis of these understandings, but you must have the next era of technology to improve your execution.”

A primary reason for adopting Revegy was pipeline clarity. It was clear that the company was unable to fully execute their vision with an inflated pipeline.

Revegy improved pipeline visibility by providing a deep understanding of the problem and a clear picture of who you’re talking with.

“Revegy helped us reduce the amount of pipeline over the next six months for the right reasons because it was inflated and wasn’t giving us the right level of understanding of how to forecast the business,” said Wilson.