Unlocking Account-Based Sales: Is Your CRM Enough?
In the competitive B2B landscape, focusing on specific high-value accounts has proven to be a vital strategy for long-term success. Key accounts are identified as a company’s most valuable clients. They are the most likely to bring in big chunks of revenue and build lasting relationships. Unlike traditional sales methods that cast a wide net, […]
The Account-Based Experience Approach to Aligning Sales, Marketing, & Customer Success
In today’s dynamic business landscape, traditional B2B marketing and sales strategies often fall short of harnessing the full potential of lead generation and sales funnel progression. Enter ABX – Account-Based Everything or Account-Based Experience, a revolutionary approach that transcends conventional methods. Unlike traditional models where marketing, sales, and customer success departments function in silos, ABX […]
Achieve Sales Excellence with the Right Sales Methodology
A staggering 60% of customers say no to sales reps at least four times before finally saying yes. Surprisingly, almost 48% of salespeople miss out on the “yes” because they do not follow up. Yikes! Moreover, as buyers research online and become increasingly well-informed about the abundance of product and service options available, engaging with […]
The Power of Pre-Sales Strategy: Drive Sales Success From the Start
A closed deal is just what you aim for as a salesperson. But sometimes, we forget that a closed deal is the cumulative result of all the atomic efforts until that moment, including steps such as lead qualification and discovery. These efforts are commonly referred to as pre-sales. Pre-sales is the process that includes all […]
From Prospect to Profit: Mastering Sales Pipeline Management
Imagine a world where your business experiences a staggering 18% more revenue growth. Now, hold that thought. What if we told you there’s a game-changing way to catapult your growth even further? Brace yourself for this detail! Companies that master the art of sales pipeline management achieve a mind-blowing 28% more revenue growth! Yes, you […]
Revolutionize your B2B Success in 2023 with Account-Based Experience (ABX): A Winning Framework
“Make them an offer they can’t refuse!” said the marketing team to the sales team in a B2B business. But was the sales team able to convert the lead? No! Why? Sadly, most business functions live in silos with poor cross-communication and a lack of shared organizational goals. This results in missed business opportunities and […]
5 Tips for Driving Customer Centricity through Sales Account Management
Account-based models achieve customer-centricity. Here’s the top 5 account management best practices to get your team in the right direction.
The 6 Critical Ingredients for the Best Account Plan Ever
Do your account plans help your teams meet their quotas or are they missing the mark? Without comprehensive, well thought out account plans, companies miss major revenue opportunities and risk losing some of their largest clients. Sales organizations that apply a visual approach to their account planning process can immediately uncover new pipeline and expansion […]
8 Tips for Excellent Strategic Account Planning for 2023
Your strategic account planning process is integral to optimizing revenue in your largest accounts. In an interview we conducted with Forresters’ Vice President and Principal Analyst of Sales Operations Strategies, Robert Muñoz, he shared the critical ingredients of effective account plans and how to drive results through living account plans. What is Strategic Account Planning? […]
