B2B Enterprises and the Rise of Customer-Centricity Software
The B2B enterprise landscape has undergone a significant transformation over the years, with organizations placing a heightened emphasis on their customers. With the advent of digital technology, businesses have had to adapt to an increasingly complex environment characterized by more decision-makers, longer deal cycles, higher pricing points, and a plethora of competing channels. The digital […]
Mastering Challenger Selling: Strategies for Building a Robust Enterprise with the Challenger Sales Model
In a lively conference room at the CEB Sales and Marketing Summit, industry experts, including top sales leaders from Shell Oil Company, Kerry Inc., and Charles River Laboratories, gathered to reshape B2B sales. They spotlighted the shifting world of enterprise sales, highlighting the fading usefulness of old models and introducing the Challenger Sales Model as […]
Dive Deep into the Modern Sales Landscape with “Sales on the Move” Recap
In our most recent webinar, “Sales on the Move: Embracing Agility for a Changing Sales Journey,” Luiz Martins, the CMO of Revegy, dived into the evolving landscape of the sales journey. With the backdrop of a world still grappling with the aftermath of the pandemic, the webinar attracted nearly 1,500 registrants eager to understand the […]
Mastering B2B Enterprise Sales: 4 Strategies to Focus your B2B Sales Team
B2B enterprise sales usually take six months or more, as they involve multiple stakeholders and big money—just some of the challenges sales teams face in the enterprise space. Selling to enterprises requires a strategic and focused approach beyond traditional SMB tactics. With longer sales cycles, multiple stakeholders, and higher risks, enterprise sales team structure becomes […]