Unlocking Account-Based Sales: Is Your CRM Enough?
In the competitive B2B landscape, focusing on specific high-value accounts has proven to be a vital strategy for long-term success. Key accounts are identified as a company’s most valuable clients. They are the most likely to bring in big chunks of revenue and build lasting relationships. Unlike traditional sales methods that cast a wide net, […]
Why CRM Shortcomings Are Still Strangling Sales
Ask any sales rep about his or her customer relationship management (CRM) platform and you’ll likely hear a lot of groaning.
