The B2B enterprise landscape has undergone a significant transformation over the years, with organizations placing a heightened emphasis on their customers. With the advent of digital technology, businesses have had to adapt to an increasingly complex environment characterized by more decision-makers, longer deal cycles, higher pricing points, and a plethora of competing channels. The digital […]
Account-based models achieve customer-centricity. Here’s the top 5 account management best practices to get your team in the right direction.