The B2B Sales Enterprise Challenge

A business man and woman shaking hands

A recent McKinsey study, How B2B Digital Leaders Drive Five Times More Revenue Growth than their Peers, sheds light on the obstacles that face B2B sales enterprises today. Digitalization has affected all companies, however, B2B companies face added challenges. Unique Challenges of B2B Companies The McKinsey study summarized these challenges claiming, “B2B players must contend […]

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