.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="7387e467e617815a50d2fff7eb8da5ef"] > .tb-grid-column:nth-of-type(3n + 1) { grid-column: 1 } .wpv-view-output[data-toolset-views-view-editor="7387e467e617815a50d2fff7eb8da5ef"] > .tb-grid-column:nth-of-type(3n + 2) { grid-column: 2 } .wpv-view-output[data-toolset-views-view-editor="7387e467e617815a50d2fff7eb8da5ef"] > .tb-grid-column:nth-of-type(3n + 3) { grid-column: 3 } .wpv-view-output[data-toolset-views-view-editor="7387e467e617815a50d2fff7eb8da5ef"] .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 0.333333333333fr) minmax(0, 0.333333333333fr) minmax(0, 0.333333333333fr);grid-auto-flow: row } .wpv-pagination-nav-links[data-toolset-views-view-pagination-block="cdfd4c4737b2898eba4443dd59a1bf50"] { text-align: left;justify-content: flex-start; } h2.tb-heading[data-toolset-blocks-heading="26bfa7bba18274019bf2d754259c8173"]  { font-size: 20px;line-height: 1.25em; }   .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="929e3159a4b21bc7eb1be1f9857684e8"] { max-width: 100%; } .wpv-custom-search-filter-reset[data-toolset-views-custom-search-reset="ae298938d1966463b2a68dba201f1bd2"] { text-align: left;text-align: right; } .wpv-custom-search-filter-reset[data-toolset-views-custom-search-reset="ae298938d1966463b2a68dba201f1bd2"] .wpv-reset-trigger { color: rgba( 55, 152, 70, 1 );margin-bottom: 30px;text-align: right; } .wpv-custom-search-filter[data-toolset-views-custom-search-filter="3dfd058c9e17b49d7a0d3193cd684bb8"] input, .wpv-custom-search-filter[data-toolset-views-custom-search-filter="3dfd058c9e17b49d7a0d3193cd684bb8"] button, .wpv-custom-search-filter[data-toolset-views-custom-search-filter="3dfd058c9e17b49d7a0d3193cd684bb8"] select, .wpv-custom-search-filter[data-toolset-views-custom-search-filter="3dfd058c9e17b49d7a0d3193cd684bb8"] textarea { margin-right: 10px;margin-bottom: 10px; } .wpv-custom-search-filter[data-toolset-views-custom-search-filter="2bedc186c0ae762d03423f422273ed2a"] input, .wpv-custom-search-filter[data-toolset-views-custom-search-filter="2bedc186c0ae762d03423f422273ed2a"] button, .wpv-custom-search-filter[data-toolset-views-custom-search-filter="2bedc186c0ae762d03423f422273ed2a"] select, .wpv-custom-search-filter[data-toolset-views-custom-search-filter="2bedc186c0ae762d03423f422273ed2a"] textarea { margin-right: 10px;margin-bottom: 10px; } .wpv-custom-search-filter[data-toolset-views-custom-search-filter="1772c9b369a96723f5a909fbb509f552"] input, .wpv-custom-search-filter[data-toolset-views-custom-search-filter="1772c9b369a96723f5a909fbb509f552"] button, .wpv-custom-search-filter[data-toolset-views-custom-search-filter="1772c9b369a96723f5a909fbb509f552"] select, .wpv-custom-search-filter[data-toolset-views-custom-search-filter="1772c9b369a96723f5a909fbb509f552"] textarea { margin-right: 10px;margin-bottom: 10px; } .wpv-custom-search-filter[data-toolset-views-custom-search-filter="7bc23bd5e86b1b8e08545fa7f7fb632d"] input, .wpv-custom-search-filter[data-toolset-views-custom-search-filter="7bc23bd5e86b1b8e08545fa7f7fb632d"] button, .wpv-custom-search-filter[data-toolset-views-custom-search-filter="7bc23bd5e86b1b8e08545fa7f7fb632d"] select, .wpv-custom-search-filter[data-toolset-views-custom-search-filter="7bc23bd5e86b1b8e08545fa7f7fb632d"] textarea { margin-right: 10px;margin-bottom: 10px; } @media only screen and (max-width: 768px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="7387e467e617815a50d2fff7eb8da5ef"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wpv-view-output[data-toolset-views-view-editor="7387e467e617815a50d2fff7eb8da5ef"] .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 1fr);grid-column-gap: 15px;grid-auto-flow: row } h2.tb-heading[data-toolset-blocks-heading="26bfa7bba18274019bf2d754259c8173"]  { font-size: 20px; }   .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} } @media only screen and (max-width: 400px) { .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="7387e467e617815a50d2fff7eb8da5ef"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wpv-view-output[data-toolset-views-view-editor="7387e467e617815a50d2fff7eb8da5ef"] .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row }   .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} } 

How to Build a Winning Account Plan

A Template for Account Planning & Execution

Many times, we find that key accounts are ripe with other/bigger opportunities. Whether you can cross-sell or upsell, maybe you have a chance to expand, or you’ve added some additional features that you know a current account would find beneficial. Whatever the opportunity, we’re willing to bet there’s something you haven’t run across yet. That’s where account planning comes in.

Get the eBook

Resource Center

Find sales execution strategies, best practices, guidance, and thought leadership from industry experts. From account-based sales strategies to real-world guides, this library of content is available to forward-thinkers like you.