In the Smart Selling Tool’s interview series, Nancy Nardin interviews sales tool providers about problems they’re solving and how. An interview with Mark Kopcha, Revegy’s President and CEO, discusses Revegy and how a customer-centric knowledge base is the cornerstone of a successful sales program for key account planning. Mark talks about ways to help salespeople better identify and close opportunities. He also reveals a list of critical questions that sales leaders should ask when assessing their key account planning situation.
Mark also examines the consequences of mismanaging key accounts and how it inhibits revenue growth. This leads to an examination of the differences between Revegy and CRM. And what Revegy brings to the table that a CRM platform cannot. It also highlights the ramifications of poor account management.
To learn more about how Revegy helps sales teams visually align their solutions with their key customer’s goals and objectives, read the full interview here.