How Customer Relationship Mapping Shortens the Sales Cycle
Many B2B companies sell into the enterprise market, which often means deals are large, complex, and long-cycle. These deals have come to be known as “megadeals.” They involve a higher-than-average number of stakeholders and decision-makers, many of whom have conflicting goals and needs. In a recent McKinsey article, Landing the Megadeal – Seven Keys to […]
