Guide to Strategic Account Planning
Strategic account planning is essential for maximizing revenue from your largest accounts. By understanding and addressing each customer’s unique needs and opportunities, sales teams can drive growth and retention. This guide consolidates expert insights and best practices to help you optimize your strategic account planning. What is Strategic Account Planning? Strategic sales account planning is […]
Unlocking Account-Based Sales: Is Your CRM Enough?
In the competitive B2B landscape, focusing on specific high-value accounts has proven to be a vital strategy for long-term success. Key accounts are identified as a company’s most valuable clients. They are the most likely to bring in big chunks of revenue and build lasting relationships. Unlike traditional sales methods that cast a wide net, […]
The Account-Based Experience Approach to Aligning Sales, Marketing, & Customer Success
In today’s dynamic business landscape, traditional B2B marketing and sales strategies often fall short of harnessing the full potential of lead generation and sales funnel progression. Enter ABX – Account-Based Everything or Account-Based Experience, a revolutionary approach that transcends conventional methods. Unlike traditional models where marketing, sales, and customer success departments function in silos, ABX […]
Achieve Sales Excellence with the Right Sales Methodology
A staggering 60% of customers say no to sales reps at least four times before finally saying yes. Surprisingly, almost 48% of salespeople miss out on the “yes” because they do not follow up. Yikes! Moreover, as buyers research online and become increasingly well-informed about the abundance of product and service options available, engaging with […]
From Prospect to Profit: Mastering Sales Pipeline Management
Imagine a world where your business experiences a staggering 18% more revenue growth. Now, hold that thought. What if we told you there’s a game-changing way to catapult your growth even further? Brace yourself for this detail! Companies that master the art of sales pipeline management achieve a mind-blowing 28% more revenue growth! Yes, you […]
Revolutionize your B2B Success in 2023 with Account-Based Experience (ABX): A Winning Framework
“Make them an offer they can’t refuse!” said the marketing team to the sales team in a B2B business. But was the sales team able to convert the lead? No! Why? Sadly, most business functions live in silos with poor cross-communication and a lack of shared organizational goals. This results in missed business opportunities and […]
5 Tips for Driving Customer Centricity through Sales Account Management
Account-based models achieve customer-centricity. Here’s the top 5 account management best practices to get your team in the right direction.
The State of Account-Based Sales: How B2B enterprise organizations are utilizing an account-based process
Introduction Account-based sales is still a new process for many sales organizations. Many sales leaders report that they are executing this process successfully. But what do the numbers say? Sales executives may feel they are successfully implementing the Account-Based Sales process. However, most organizations are earning less than 50% of their revenue from their key […]
The State of Account-Based Sales Survey
We have entered an era of account-based everything. Fundamentally, account-based sales is a fancy term for getting to know your customers and leading with relevancy. While it sounds simple, we know that it takes some time to encourage reps to rethink their sales strategy. However, because this is a relatively new concept, there is a […]
