Strategic Account Management for Revenue Growth – Webinar Recap
In our latest webinar, Mark Levinson, VP & Group Director of Sales & Channel Services of SiriusDecisions, and Mark Kopcha, CEO of Revegy, came together to discuss why the time has finally come for true customer-centricity and strategic account management. The Shift to B2B Key Account Management We kicked off the webinar by discussing the […]
Account Based Everything: Getting Past the Hype
We’ve all read the buzz around Account-Based Everything, but what does it really mean? What is Account-Based Everything (ABE)? ABE is a customer-centric strategy that organizes the sales process in a highly personalized way around each individual customer. ABE relies on your sales team actually analyzing, translating and executing the mass of text-based data into […]
