Key Trends for Optimizing Revenue Enablement
Nowadays, businesses need teams dedicated to more than just closing deals. In fact, they’re bringing together multiple revenue-generating teams, such as marketing, customer success, and presales, to achieve cohesive and sustainable growth. Recent statistics highlight this shift, with customer success now contributing 23% to revenue enablement efforts, presales 18%, and marketing 15%. To that end, […]
The Ultimate Guide to Sales Coaching: A fool-proof guide for sales coaching at all levels
Building an effective sales team requires more than just recruiting, hiring, and onboarding the right talent. To help team members reach their full potential, it’s essential to support them with proven sales coaching strategies. While some sales reps may come with natural talent or extensive experience, others may need additional guidance to excel. Yet, regardless […]
Mastering Modern Sales Challenges and Empowering Teams
As salespeople are well aware, the landscape is complex and ever-evolving. Businesses undertake extensive research before even considering a purchase, often involving 6-10 stakeholders. This group spends approximately 15% of their decision-making time making sense of researched data and another 17% in discussions with potential suppliers. Such dynamics demand a robust and strategic approach to […]
Take Your Team’s Performance to the Next Level with Sales Coaching
Sales leaders have seen massive transformations over the last couple of years. Limited budgets…more educated and demanding buyers…hybrid and remote reps…digital buying…personalized sales approaches…partner ecosystem shifts…and don’t get us started on introducing AI! Given these disruptions to the market, the cost of winning new revenue and preventing customer churn is increasing, putting additional pressure on […]
Empowering Success: The Trust-Driven Approach of Sales Enablement Managers
In an era where the velocity of change in the sales sector outpaces nearly every other aspect of business, the imperative for a trust-driven, dynamic approach to sales enablement is crucial. It’s not only about equipping sales teams with the right tools and strategies; it’s about cultivating deep-rooted trust and credibility between Sales Enablement Managers […]
How to Align Sales and Marketing to Close More Deals
According to John Arnold, Principal Analyst at Forrester, technology and business decision-makers in sales are almost twice as likely as their marketing counterparts to say that marketing teams work independently of other internal functions. Furthermore, a mere 10% of sales and marketing leaders report that their sales reps receive high-quality leads. Unfortunately, the consequences of misalignment […]
Sales in 2024: The Future of Selling in an AI-Driven Era
In 2024, the sales landscape is undergoing a seismic shift, driven by rapid technological advancements and changing buyer behaviors. Sales teams are now navigating a world where digitization, remote operations, and agility are not just trends, but necessities for success. The integration of Artificial Intelligence (AI) in sales processes is revolutionizing the way teams operate, […]
AI Transformed: 4 Ways AI is Rapidly Changing Sales
Compared to its finance, marketing, and logistics counterparts, sales has traditionally been a laggard regarding digital technologies, and for good reason. According to the Harvard Business Review, despite most digital technologies’ promises to help sales reps increase pipeline volume and velocity, the opposite often proves true because many companies implement a multitude of point solutions. […]
Mastering Challenger Selling: Strategies for Building a Robust Enterprise with the Challenger Sales Model
In a lively conference room at the CEB Sales and Marketing Summit, industry experts, including top sales leaders from Shell Oil Company, Kerry Inc., and Charles River Laboratories, gathered to reshape B2B sales. They spotlighted the shifting world of enterprise sales, highlighting the fading usefulness of old models and introducing the Challenger Sales Model as […]
