How Well Do You Know Your Customers?
In the age of customer-centricity, B2B companies are fighting for a competitive advantage through strategic relationship building. By changing the dynamics between customer and provider, companies that earn trusted advisor status see significantly more wins, close deals faster, and are less likely to get blindsided by a client’s internal turmoil. In a webinar conducted by […]
Gain Visibility with Key Decision Makers
This is a guest post from Janice Mars, Principal and Founder at SalesLatitude. In working with different sales teams, I see a central theme emerge: how you look at key relationships at the account level can be very different than you do at the opportunity level. It is imperative that salespeople gain visibility and establish […]
