Mastering Challenger Selling: Strategies for Building a Robust Enterprise with the Challenger Sales Model
In a lively conference room at the CEB Sales and Marketing Summit, industry experts, including top sales leaders from Shell Oil Company, Kerry Inc., and Charles River Laboratories, gathered to reshape B2B sales. They spotlighted the shifting world of enterprise sales, highlighting the fading usefulness of old models and introducing the Challenger Sales Model as […]
The Ultimate Guide to the Challenger Sales Model
The B2B sales landscape is undergoing a significant transformation. According to studies, 40% of top sales performers are now leveraging the Challenger sales model, moving away from the traditional solution selling towards a more dynamic approach—value selling… With buyers becoming more informed than ever, it’s crucial for sales professionals to evolve and adapt to this changing […]
