Your strategic account planning process is integral to optimizing revenue in your largest accounts. In an interview we conducted with SiriusDecisions’ Research Director of Sales Operations Strategies, Robert Muñoz, he shared the critical ingredients of effective...
During SKO sessions, many companies roll out new sales methodologies and processes. Companies pay boatloads of money to provide their teams with proven selling methods and techniques, however, they are often left with a 300-page binder or set of static templates that...
