How to Turn Your SKO into Year-Long Sales Success

The sales kickoff meeting also known as, SKO, is much more than a routine annual gathering; it’s the vital catalyst that ignites a year of sales success. However, the challenge often lies in harnessing the energy and strategies from your SKO meeting in a way that doesn’t just ignite a fleeting spark but rather fuels […]

How Customer Relationship Mapping Shortens the Sales Cycle

Many B2B companies sell into the enterprise market, which often means deals are large, complex, and long-cycle. These deals have come to be known as “megadeals.” These types of deals involve a higher-than-average number of stakeholders and decision-makers. Many of whom have conflicting goals and needs.   In a recent McKinsey article, Landing the Megadeal – […]

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