The Power of Pre-Sales Strategy: Drive Sales Success From the Start

pre-sales strategy

A closed deal is just what you aim for as a salesperson.  But sometimes, we forget that a closed deal is the cumulative result of all the atomic efforts until that moment, including steps such as lead qualification and discovery.  These efforts are commonly referred to as pre-sales. Pre-sales is the process that includes all […]

8 Tips for Excellent Strategic Account Planning for 2023

Your strategic account planning process is integral to optimizing revenue in your largest accounts. In an interview we conducted with Forresters’ Vice President and Principal Analyst  of Sales Operations Strategies, Robert Muñoz, he shared the critical ingredients of effective account plans and how to drive results through living account plans. What is Strategic Account Planning? […]

How Customer Relationship Mapping Shortens the Sales Cycle

Many B2B companies sell into the enterprise market, which often means deals are large, complex, and long-cycle. These deals have come to be known as “megadeals.” These types of deals involve a higher-than-average number of stakeholders and decision-makers. Many of whom have conflicting goals and needs.   In a recent McKinsey article, Landing the Megadeal – […]

A World Championship Winning Sales Playbook Guide

Sales playbooks are a critical component of sales success. It provides a roadmap for sales teams to follow, ensuring consistent and efficient sales processes and sales execution. In this blog, you’ll learn about the importance of sales playbooks, what they include, and how to create a sales playbook with a simple template. You’ll be given […]

How Much Revenue Are You Missing From Key Accounts?

Does Key Account Planning really move the needle? According to a CSO Insights study, companies that engage in effective ongoing key account planning have win rates nearly double that of companies without a formal process. Moreover, companies that use a solution designed specifically for account planning have an 11-point advantage over those using manual efforts […]

Driving Key Account Growth: Critical Components

Strategic Sales Planning to Drive Growth

Key Accounts are a B2B company’s most strategic, valuable and long term clients. Many organizations find that penetrating these complex accounts in a strategic, successful way can be even more difficult than getting the first piece of business. One of the major factors keeping B2B key account teams from achieving their goals is that the […]

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