Most sales organizations are losing the game because they fail to take the customer’s buying process into account. Their SFA solutions only serve to reinforce this disconnect, making it too easy for a rep to move a deal to the next stage based on a gut feeling.
We’ve all seen the three personas that can negatively affect our forecast accuracy:
- There are the “Happy Ears” who go all in because they have a good feeling about the customer.
- Then there are the “Sandbaggers” who hold onto their cards for the next month because they have already met this month’s quota.
- And finally there are the “Clueless” who have no idea what a Stage 4 deal is supposed to look like.
Don’t let your reps gamble with your pipeline. The solution: A sales playbook can help your team identify the verifiable outcomes that are aligned with how the customer actually buys, while replacing the sandbagging and over-optimism with evidence-based selling. Without a sales playbook, you risk becoming a scary statistic.