ABX (Account-Based Everything) is the new buzzword around town. But is it really all it’s cracked up to be? Can these three very different functions actually have a happy hour without anyone getting thrown out?
You’ve seen a lot of opinions and editorial pieces out there, but now it’s time to hear from the people drinking the ABX cross-functional alignment Kool-Aid. Watch Sangram Vajre, Terminus’ Chief Evangelist and Co-Founder, Jamie Bertasi, President and COO of Totango, and Revegy’s VP of Global Sales, Joseph Monastiero, for a discussion on how the three revenue-generating functions can develop a genuinely collaborative, customer-centric process. You’ll hear about:
- How to align the revenue team to deliver a 5-star customer experience
- Tips for mixing up an ABX process that works for your organization
- How to interpret shared data to drive your revenue strategy
- Real talk from top executives that have been there, done that
- And more!