White Paper | Avoid Last-Minute Deal Disasters by Starting at the Beginning

Categories: Sales Execution

In your account-based sales process, it frequently goes like this “Our Quote to Close Ratio is 30%, so if we improve our efficiency in getting quotes out the door, we’ll issue more quotes and win more business.” Unfortunately, that type of efficiency often means your deal disasters just became reality.

In the complex world of B2B sales, here’s how this misstep typically plays out. Revenues start slipping. Sales forecasts go awry. You take a closer look and discover that even though you are issuing more quotes, deals fall apart late in the sales cycle.

Check out this whitepaper to learn more about steps to avoid sales deal disasters.


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