The Challenge: A $2.9 Billion global online security firm built a customized sales methodology to drive growth for the future and an increase in win rate. However, when it came to tools to drive adherence to that methodology, their sales teams were all over the place....
In your account-based sales process, it frequently goes like this “Our Quote to Close Ratio is 30%, so if we improve our efficiency in getting quotes out the door, we’ll issue more quotes and win more business.” Unfortunately, that type of efficiency...
We recently sat down with Matt Webb, Sales Productivity Specialist for Mentor Group, to discuss what a great coaching strategy looks like. We learned about overcoming barriers to coaching, how to build a better coaching framework, and more. Would you believe that a 5%...
We recently held a webinar with guest speaker Seth Marrs, a Principal Analyst at Forrester, to pick his brain on the future of account-based sales (ABS). As a marginally newer concept, ABS is making its way into the B2B experience. It’s quickly becoming clear that an...
These days buyers are more informed than ever. According to Gartner, B2B buyers do so much research upfront that when they are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers. When buyers are comparing multiple suppliers‚ the...